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6 reasons why blogging is important for your brand

As a business owner, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always receive is, “why does my business need a blog?” It doesn’t matter what kind of company you run, whether it is an online entrepreneurship or a local business, you should still have a blog. 

Here are 6 reasons why your business needs a blog:

1. A blog can maintain your marketing strategy and structure your relevant content

Promoting your services and goods is not an easy task, especially in a highly competitive business climate. That’s when the blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog. This is helpful content for your audience, and great content for your website. The important part is the quality of your posts.

2. A blog can attract new clients

Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.

If you’re having trouble coming up with a title for your next blog, check out this great article from our friends at MobileMonkey on 74 Attention-Grabbing Blog Titles That Are Sure to Have People Read Your Posts.

3. A blog can promote the formation of a community around your website and organisation

This is a perfect way to maintain and spread a word about your services and create long-lasting bonds with prospects. Share your blogs on social media to reach a wider audience and build a community around your posts, insights from your company, and your perspective. You’ll start to see just how much traction a blog can bring when you share it on social and bring in new visitors to your website.

4. A blog can build your reputation in a particular field of your interest and become a figure of authority

Nothing can beat a good solid reputation, and blogging makes an essential investment into this process because it allows you to share your perspective with your audience in a new way.

5. A blog can help you advertise

Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

6. A blog can help you appear more trustworthy to your potential clients

People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you are providing helpful and accurate content, encourage discussions and knowledge sharing, and you will see the increased trust in your brand!

The importance of blogging for business ventures cannot be underestimated under present digital and marketing circumstances. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is a great tool for creating stream of website traffic, growing audience, and new prospects.

If you’re interested in implementing a cohesive blog strategy, or looking to improve your current blog strategy, we invite you to schedule a Branding Africa strategy consultation with our team. We will discuss the important metrics to track, and how to make sure you are building a successful blog strategy.

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