Insight

Marketing isn’t sales, and sales isn’t marketing. When you try to do both in the same piece of content, you dilute your message (at best) and turn people off (at worst).

We’ve created the ultimate branding checklist for designers, marketers, and other branding professionals who want to create strong brands that withstand the test of time. Let’s dive in!

A brand is so much more than a logo or its visual elements, and building a strong one is often equal to, if not more important, than the product or service itself. Here are 13 key strategies for building a successful brand in today's economy:

Having the perfect logo can make a significant impact on your business. But getting it right the first time is tricky, especially for new companies.

Pricing products can be a tricky business, but it’s one of the most important activities an enterprise can do. Finding the right pricing strategy is crucial to locking in sales while ensuring your revenue levels are healthy enough to stay afloat.

It can be difficult to stand out in the market today. It can be even more difficult to determine the appropriate price point for your product or service. Here are 3 ways that brand strategy influences pricing strategy!