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Useful tools to begin your brand building journey

Creating an authentic brand image and voice that stands out is no easy feat, trust us we know.  We’ve compiled a list of a few useful resources to begin your brand building journey. 


A distinct font helps your business to be have an easily identifiable. It also amplifies the atmosphere and personality of your brand- but more importantly, it aids in reading legibility for those receiving your brand message. A brand’s choice of font also contributes to how a customer perceives the brand and how the overall visual aspects of the brand tie in together to form one overarching brand image. is a great tool that provides countless fonts to experiment with when determining the fonts that you think will best suit your brand.

2. Coolors

Coolors is very useful when it comes to choosing a colour scheme that works for your business and sets you apart from your competitors. Colour selection also plays a vital role in what kind of emotions your brand evokes in your customers, appropriateness for various cultural backgrounds, differentiation from competing brands and so much more.

3. Color Space

As brands that operate in Africa it can be difficult to find stock images that are created for Africans and that reflect African realities. Brand consumption has shifted from being a one-size-fits-all and consumers are starting to look for more authentic and relatable content from brands. Color Space is a platform where you can purchase authentically African stock images to include in your brand messaging efforts. 

4. Crello

Crello is an editing tool that helps you to design for  social media and online communications in no time. Let’s face it, we are not all creatives. And even if we are, we struggle with the “how” of presenting our businesses in the way that we envision it. Crello allows you to create layouts, backgrounds, add images and other special features to make your communications stand out. 

5. Flaticon

For your icon and vector image needs, Flaticon is a platform for finding flat images and illustrations that add an edge to your communications. 

If all else fails, book a free 30 minute brand assessment with us to start on your brand building journey.

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