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Everything you need to know about working with a Virtual Brand Assistant for your business.

Building a brand online with the help of a virtual assistant is a start way to add value to your online presence. In fact, it’s needed into today’s business landscape, more than ever in the history of business and entrepreneurship.

Your brand personality and how it is perceived is synonymous with your reputation and the reputation of your business. This refers to the way other people see your brand. Ask yourself what you want people to say about you when you’re not around – the answer is directly related to your brand.

It takes time to build up a reputation and become a trusted authority, or expert in your field – which is necessary when building any type of successful brand. However, there are certainly a few simple first steps to building a personable image and gaining trust as an entrepreneur that you can have virtual staff handle for you.

Below We’ve answered a few questions to help you understand what a virtual brand assistant is and how they can help you build your brand.

1. What Is A Virtual Assistant?

A virtual assistant is a person who provides various services to entrepreneurs or businesses from a remote location.
There are a host of things that virtual assistants can do, including:

  • Social media management
  • Online event management
  • Managing calendars, appointments and emails
  • Preparing reports, presentations and proposals
  • Simple digital marketing tasks

It’s a never ending list!
In fact (pardon the pun here) they can do virtually anything.

2. How can a virtual assistant help me?

The main priority of a virtual brand assistant is to make your life easier and more productive. Unburden yourself by handing over time consuming, administrative tasks so that you can refocus and concentrate on the big picture strategy that grows your business. Your virtual brand assistant can help you save time in numerous ways, from putting proposals together for you, designing presentations you don’t have the time to finalise, imagine all the things you’re thinking to grow your business, but don’t have the time to actually put together, now imagine you didn’t have to do all those things and there was someone dedicated to doing all that, who’s job isn’t just to do those tasks but also to understand your business and its growth strategy. This can save you time and allow you to keep your head on the big picture while you have someone to stress about the puzzle pieces that make that big picture a possibility.

3. Why You Need A Virtual Assistant – 3 Great Reasons

Virtual assistants are everywhere these days. More and more people are turning to them and it looks like they’re here to stay. Here’s why you should hire one yourself.

a) Better Use of Your Employees

Say a mid-level or senior-level employee had to choose between these two options:

  • Playing an active role in spearheading growth strategies
  • Preparing routine reports on a daily basis

What would they choose?

Chances are, they’d opt for option #1.


It’s more interesting and seems more important.

But that doesn’t mean you can neglect these mundane tasks like emails and finances. Your business would crumble without this boring repetitive work.

So how do you keep your in-house team happy but still get the mundane tasks done?

With virtual assistants.

They can take up most of these mundane tasks that can be done remotely.

The result?

A full-time employee (especially those you are more senior or talented) can stay focused on more pressing matters that need to be done in-person at your office.

b) Reduced Costs

One of the main reasons why entrepreneurs and businesses outsource work is that it costs less.

Saving Salary Cost

Instead of hiring a full-time employee for a small job, you could choose to outsource it to someone at an hourly rate.

Lower pay isn’t the only way you can save money with virtual professionals though.

Saving Training Cost

A business owner can also save a lot when it comes to training costs.

Usually, companies have to train their in-house team on tasks and duties after they’ve cleared the hiring process.

All this costs time and money – that most companies can’t afford.

With VAs though, small business owners can hire professionals who already experts in their field.

This way, a business owner doesn’t have to waste time and money training them – they can get started right away.

c) Saves Time

Another reason why small business owners turn to VAs is that it saves them a LOT of time.

We all know that time is money – especially in business.

For example, let’s say you are a small business with no HR team.

Your employees shouldn’t spend hours posting job advertisements, doing preliminary resume screening, organizing an interview process – all on a hiring process for someone at entry-level position.

Why not skip all this and get a professional to work on specific tasks instead?

With virtual assistants, this is what you’ll get:

  • You’ll have verified experts that you can hire in no time
  • They’re time savers as you don’t have to waste time training them
  • As they can stay focused only on tasks you’ve hired them for, they’ll get the work done quicker than someone juggling multiple demands

It’s a win-win for everyone involved.

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