At the centre of all successful brands is the strategy. The heart of the brand is determined through its beliefs, values, promise, unique selling proposition and several other factors. All of our favourite brands began with a set of values, a mission and a purpose that they seemed to fulfil. The brand heart acts as a guide that informs all of the communications between you and your customers. It also lays the foundation for internal business practices, attitudes, operations and relationships. It is ultimately the core of your brand.
Our workbook will guide you towards finding your brand heart. Download it below.
