Business

We’ve created the ultimate branding checklist for designers, marketers, and other branding professionals who want to create strong brands that withstand the test of time. Let’s dive in!

A brand is so much more than a logo or its visual elements, and building a strong one is often equal to, if not more important, than the product or service itself. Here are 13 key strategies for building a successful brand in today's economy:

Having the perfect logo can make a significant impact on your business. But getting it right the first time is tricky, especially for new companies.

Pricing products can be a tricky business, but it’s one of the most important activities an enterprise can do. Finding the right pricing strategy is crucial to locking in sales while ensuring your revenue levels are healthy enough to stay afloat.

It can be difficult to stand out in the market today. It can be even more difficult to determine the appropriate price point for your product or service. Here are 3 ways that brand strategy influences pricing strategy!

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are more likely to succeed than those who don’t set any.

Brand alignment is a measure of how well your business fulfils its brand promise, and sometimes getting the wrong type of client can affect the fulfilment of your brand promise.

Branding is an ongoing exercise that never really ends. Each day you and your team make decisions that affect your reputation and solidify it in the minds of your customers. 

Learn about what a Unique Selling Proposition (USP) is and How to create your own.

Why brand strategy? Running a business can sometimes feel like stumbling around in a dark forest. You don’t know which way to go. You feel directionless, even lost. In the dark forest of business, brand strategy is your compass.